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A huge 67 slide presentation on ‘What Youth Think’ was floating around at work today.
Its unbelievable how marketing companies are spending zillions on ‘understanding young people’ and getting information like ‘Twitter Mania is the new buzz in self expression ‘ and ‘Reality TV is tapping into unstated needs of youth today’ in the name of newly acquired wisdom.
I really feel , we can throw away all these research docs out of the window and get more insights out of observation of a 16 yr old at a shopping mall , at home and in a classroom environment.
Infact , if we simply read into daily news , we ll find some of the most path breaking , turn of the century trends hidden out there in some of the most mundane articles.
5 trends that I picked up from our morning news paper and am looking forward to becoming a socio-cultural phenomenon soon enough
1. Custom made matrimony
From ‘seeking fair , homely and beautiful girl’ to niche match making , matrimonial alliances have come a long way.
You could throw away those typical ‘abbreviated to save some bucks’ profiles that you checked out in your sunday paper. There are profile consultants who would tailor make audio – visual profiles to you to ‘present you and your family’ in the best way possible to prospective partners. Not going the arranged way ? Found the love of your life but seem to be struggling with the ‘Will you marry me?” then customised proposal designers to come to your aid to make sure you hit jackpot in the most memorable (melodramatic way) with ‘the perfect proposal;Marriages have come a long way from being only ‘made in heaven’ , welcome to an era of ‘Marriages custom made on earth’.
2. Rent anything!
Who ever said money cant buy you happiness , had nt seen this coming. In a world where we can rent everything around us , even friends are for sale! If you think you need to find an interesting companion to hangout at games , or take along for a movie or play scrabble with on a lazy sunday after noon and none of your friends are too keen to spend that kind of time with you, all you need to do is Rent a Friend! Pathbreaking isnt it?
Started off writing this post long time back.. perhaps the approaching wedding date was giving me jitters ;-).
Saw Love Aaj Kal recently and am yet to see something that Bold that makes so much sense about relationships on screen. yes , there was this whole angle of ” i met the man of my dreams , and then i met his beautiful wife” to quote alanis in kabhi alvida na kehna . but i found that movie a little unrealistic as far as the rani – abhi track went . i honestly wouldnt leave a husband like abhi’s character for a million dollars and certainly not for a highly egoistic , lost and confused – shahrukh – kinda- guy ( in the movie!)
but this one. wow!
the whole change that we see in young couples now – the rise in divorce or separations , open marriages . they may have their own reasons. but i think young men and women , do have the guts now to face each other post wedding and say- i think we made a mistake. i think we arent right for each other. i think we should part ways.
i am not propagating parting ways as a solution to the worlds marital problems. but like many other trends that define the life in a metro – i found this quite ‘in your face’. isnt it as clear and defining in a person’s life – as perhaps coming out of a closet is?
so its not just the last fera and then the maang ka sindoor , that seals the fate of lovers married to different people than they would have rather preferred. filmi love goes beyond all boundaries – that of the ever of strong great wall of the big fat indian wedding too!!
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Movies they say mirror the real life .
Well here are some that I ve been watching lately.
Kuch Kuch Hota Hai
Anjali ( Kajol ) has her fiance waiting for pheras and she freezes when she sees her college time crush Rahul ( SRK) . They finally end up together , as was meant to be . And everything falls in place right at the altar when the bride walks out of what was planned by her into something that was planned by destiny.
Jaane Tu ..
She gets engaged with the seemingly ‘perfect guy’ . He’s seeing the pretty young girl he always thought he wanted to be with. Its all dreamy like a fairy tale. And then life happens. And they get together.
Yuva
She’s getting married to the kanpuria businessman, he’s dreaming of catching the next plane to US of A. Headed in different directions even before they cross paths , They end up together anyways.
Ps: and NO , D .. am not gonna leave you . umm.. or on second thoughts – just in case Shah rukh drops by at my door step , then perhaps . well we have to wait and watch right?
One of the very many after – effects of geting engaged is tackling the ever persistent questions about “How are the preparations going?!”
i mean i knew how to handle that question for my boards , my engg exams , CAT , Placements and well.. who keeps a track of the reviews and appraisals at work anyways?
BUT . How does one answer that in the context of a wedding thats around .. ahh 5 months away ( rounded off to the nearest whole number)
Plus , there ‘s this level of enthusiasm that you ve got to put in all the verbal and non – verbal cues you ve to give out. Coz brides to be ( i cant believe i am actually writing all this about myself) are expected to be all gushing with joy!
So yes. coming back to the BIG question . How are the preparations going?
You answer that as easy – goingly as possible , “ahh , Good .. good .. mum’s been shopping . and we ve bought some stuff , the venue and all has been done long time back ” and you are trying hard to change the topic to you know how you are also expecting an appraisal letter , and a raise to follow , plus a move to a different circle. and at work there ‘s always so much to do .So all in all you are too busy to really be fully involved ( wondering at the same time – what are they referring to when they say preperations!!.. we are not shooting an Amir khan productions here , when we need to sit through workshops , voice modulations , ‘bonding-sessions’ with the team ..blah blah blah .. for a 30 sec commercial!)
“oh yes.. Hows the shopping going?” Damn it! you ve walked into the trap before you even realised it.
I mean really , tell me if I would be shopping at the pace at which people think I would be , I have surely chosen the guy with the wrong last name here, It sounds more like am heading to the ‘Ambani villa’ or something!
Shopping for me works like this. I know what i want . I go to the stores where i know i ll get it . I find multiple options . I end up buying what I want and loads of other stuff too . But then thats it. How long does it take to really Shop .. when you truly sincerely absolutely do intent to .. Shop!!?
You try yet again for a topic switch . ” oh very nice. We ve bought jewellery , plus lots of clothes and all . I think its too soon to go in full swing with shopping anyways .. so whats the latest movie that you ve seen?” ( I am glad my mom doesnt read this , coz she’s quite allergic to this attitude of mine .. but you know what .. I mean it!)
” Hmm nothing yaar … havent checked out jaane tu either .. have you”
“oh yes! last weekend @ priya s , when i was home in delhi!” ( with my mum and sis , on a girls day out .. shopping+movies+dinner! yay! )
“oh with jiju haan?!”
here we go again.
Okay for the record ! I think ‘being engaged’ doesnt mean one’s whole life revolves just around one person or activity ( read the fiance and the wedding)
Can some one please help me with the perfect replies to
” you must be on cloud 9 .. its the courtship period for you guys” or “You gtalk status says ‘Available’ ..Really – wink wink” Hah!
Cmon! people dont take it too literally when one says “I am engaged” .
am back and how!
well.. after the self imposed exile … am back to writing abt the crazy stuff inside my head.
whats the last few days ( one month infact) been like?
life s changed completely .. .from being single to being ‘engaged’! , from taking things as they come to start making a difference ( work , outside work.. everything in between and beyond) .
The search for the elusive Mr Right is complete – now the journey towards knowing if he ‘s actually the MR RIGHT starts off .
I guess am back with a sort of make over .
How s this new – me .. going to be ?
1. working towards a “better me” ( to hell with all those .. kareena critics .. I think the babe looks drop dead gorgeous and why should nt i aim at that?)
2. working towards a “better me” ( to hell with all those .. mood spoilers .. if you dont know how to speak and be congenial .. not an issue with me .. go ahead ruin your day , but you cant do that any more for me!)
3. working towards a “better me” ( catching up with a lot of ppl i left behind. managing relationships was always my forte .. so why should things be any different now?)
so .. in a nut shell i guess .. its working towards a “better me” :)
more soon!



